Løbeskolen

Identity Design · Motion Design · Logo Design

Løbeskolen is a content series by Berlingske that helps readers run 10 kilometers in 10 weeks through weekly articles, training programs, and videos.

I developed the project’s visual identity, including logo design, video intros, and layouts for the running plans. The logo was designed with a playful character that adds energy and fun — while also being flexible for future spin-offs like Træningsskolen and Cykelskolen by simply swapping the text and character.